Author Etiquette - REVIEWS

by Jennifer 30. November 2017 08:40

If you are a published author, or about to become published, you should be aware that reviews are critical for a book. Not only are they a gauge of how people like your work, but it’s also a tool that many distributors and publishers use for various purposes. Some distributors such as Amazon will push your book more often to readers if it reaches a certain number of reviews. More views can mean the book will sell more. This makes it essential that every book reaches its review goals so that it is visible to more readers. Not only that, but reviews can entice a reader you have no contact with, to purchase a book.

 

Book reviewers are everywhere. Some are are long standing members of the writing community. Others are just getting their feet wet. Reviewers post on their blogs, on Goodreads, Amazon, Barnes & Noble, and even more sites. With the thousands of books out there, many readers rely on what those reviewers say to help pick out their next book. The problem is, how do you get those reviews, especially during that very fragile launch week.

 

Promotion is Your Responsibility Too

No matter if you are working with one of the big publishing houses, a small press or self-publishing, every author needs to realize that the long-term success of a book lies not in the publisher or even in a publicist but ON YOU. Your publisher is only going to push your book for so long before they move on to pushing the next book on their release list. Four to six weeks is usually the maximum you can expect for a promotion push which usually spans the few weeks before and weeks after the release. Finding reviewers, writing guest posts, answering interviews and responding to requests will endear you to any publisher you work with and help you sell more books. It is important to remember that reviews can be done on books at any stage after the release. Even if a book is a year old, reviews still matter. Your publisher might not have the time to pursue later reviews, but you still can.

 

There’s three things you need to do in finding reviewers: first, build your list; second, gather your press kit; third, send out the requests.

 

Building Your List

I’m sure that everyone spends a little bit of time weekly or daily using social media. While your list might contain co-workers, friends and family, it might also contain other authors or your particular favorites. As an author, you should always pay attention to other author pages. Not to compare your writing to someone else, instead, pay attention to who is reviewing, what they review, and where to contact them at. This can--and should--be done all throughout the year, not just when you are looking for reviews. If you are in a hurry, just click on the site and bookmark it for later. Trust me, this will save you a lot of time later. Just bookmark it, toss the link in a folder and keep building that list.

 

While you are looking at those review sites, pay attention to the sidebars. Many times, a reviewer is involved in a coalition or group and help promote other reviewers. Finding a reviewer that has links to other sites can be a goldmine for an author looking for reviews.

 

Let’s back up just a moment and take another look at your social media feed. Did you know you can ASK the people you are friends with to review your book? It’s not rude or needy or anything shady. The people who follow you are invested in your success and could be a great resource for reviews. Best policy is to ask who would be interested, and put them in a secret group. This way you can keep track of who the book went out to, if they left a review, and maybe give away some goodies to loyal readers. Also you can use the group later on for another review requests.

 

Another way you can build your list is by old fashioned searching. Open up your favorite browser and use keywords to search for review sites. Because there are so many reviewers out there, a blanket “novel review” is going to give you more sites than you want to deal with. Be sure to keep the search narrow enough by using genre or sub-genres and maybe one other specific term. Bookmark the ones that look likely to review your genre.

 

And yes, there are lists on the internet where book bloggers can list their site, what books they like to review, and if they are currently open for submissions. Some can be very helpful, while others, not so much. Be sure that the information is accurate, and be careful of your personal data while mining these sites--not all are what they seem.

 

Lastly, there are sites that offer to send your book to reviewers or review your book for a fee. While some authors and publishers do use these kinds of services, I would advise against it. If you are caught paying for reviews, sites such as Amazon can pull your reviews, rank, or even books and ban you from using their services. Be aware of shady phrasing such as “expedited” reviews as those are just clever ways of saying you pay for a review.

 

At some point, you should create something to organize your list. Spreadsheets allow you to organize your  bookmarks into site, guideline page (very important--I’ll talk more about this in a bit), email or contact page, genre(s) reviewed, and other important information. And I do suggest that you take the time to follow many of the reviewers on social as you can and interact at least a little. This shows you are interested in their work, and might be the deciding factor if they’ve two books that could fill a slot--one of which is yours.

 

Press Kit

So now that you have your review list, what do you do next?

 

Before you even begin to contact reviewers, you should start out by creating a press kit. For those who are unfamiliar with a press kit, it should contain:

  • Your author photo

  • Book cover images

  • Your bio

  • Information on your publisher (if you have one)

  • Your book pitch

  • Website and social media sites

  • Book trailers

  • Buy links

The book pitch is quite similar to the pitch you send to an agent or a publisher as it tells what genre the books is, length, who the characters are and what the main plot is. You can use the blurb on the back of your book or create your own. You can combine the bio, publisher information, and book pitch into a single introduction letter or leave them separate. Have someone else check for spelling and grammar errors (trust me it’s important that your first impression to every reviewer be professional, and we all know that humans make mistakes.) Once all that is completed you are ready to start sending out requests.

 

Sending Out Requests

While some reviewers do take unsolicited book review submissions, most do not. Remember that little comment about the guideline page being very important? Here’s where that comes in.

 

Before you start, get comfortable, because this is the part that takes a bit of time. Hopefully you’ve already organized your list so that you can easily find the guideline page or at least the review site home page. Unfortunately, not all guideline or contact pages are easy to find so it might take you a bit to locate what you need.

 

Once it’s found, READ THE GUIDELINES.

 

Then read them again.

 

If a reviewer is closed to requests, make a note and come back later. DO NOT go ahead and send your review request unless you have been personally asked to do so.

 

If the reviewer is open to review submissions follow their guidelines. Pretend that every submission is just like a new book submission to a publisher. You have to follow their guidelines in order to give the impression of a professional. By not following their instructions, your book might not even be given a passing glance. Fill out the form or send an email with the information the reviewer requests. If they don’t have specifics, send an email with your book pitch, bio, publisher information, book cover, and where to contact you. DO NOT SEND YOUR BOOK unless directed to.

 

You might think it’s a time saving step to go ahead and send your book out, but it could potentially be more trouble than you think. First, not all review sites are what they seem. Some could be sites that phish for books so that it can be pirated. Second, sending a book increases the file size of your email, which could get it blocked by some servers. This would prevent your email from even being received by the reviewer. Thirdly, do you know what format the reviewer would like? Some request physical books, others prefer PDF, Mobi, or ePub files. Find out before you send a book out.

 

I encourage authors to also state that they are open to interview and guest posts opportunities when sending out reviews. Some reviewers receive thousands--yes THOUSANDS--of book review requests a year. There’s no way that any reviewer could possibly read all of them in a single year. Most also have jobs, families and other responsibilities along with their voracious reading habits so there’s always empty spots to fill on blogs and websites. By offering some free content, even if the reviewer can’t read your book, you still have a chance to sit in front of an audience and share a little about you and your work.

 

Then comes the part that no one likes, you wait--or in a smart author’s case either write more or send out more review requests. Most reviewers, unfortunately, will not respond. Either the book did not catch their interest or they are full and cannot review your book. However, don’t give up hope on a silent inbox. Some reviewers are so backlogged it can take months to hear back from them, and in rare cases it can take a year for one to make a request. A few will respond that the book doesn’t entice them at the moment. And a tiny portion will request the book or request a guest blog or interview. Don’t be disheartened by the percentage of responses you get, it will probably be low.

 

When you do get a request, respond to the reviewer as soon as you can with either the information they need or the book format they request. Thank them for their time, even if they haven’t read anything but the request. Be patient for reviews but you can expect that most will have something up within a month or two. As they go up, be sure to thank the reviewer and share the links if they put the review up on their site.

 

We hope that this helps you find reviewers and answers some questions about what the author’s responsibilities are when finding review sites. Good luck and may the reviews be with you.

Tags:

Author Etiquette: Social Media Management: After Your Release

by Jennifer 31. October 2017 08:55

You’ve finally been published and survived the hectic time that is release week. All the blog posts have been written and are up on various sites and you have reviews coming in. You think you have time for a quick breakmaybe you dobut do remember that promoting your work on social media never stops.

 

If you’d like to review what to do Before your release go right ahead, we’ll still be here when you get back.

 

Last month we went over what to do During your release. We looked at:

  • Social Media as a tool

  • Content

  • Promotion Pages

  • Fan Groups

  • Press Releases

  • Blog Tours

  • Personal appearances

  • And Newsletters.

 

Today we are going to focus on how to keep your social media stream going and still promote your book after your release.

 

After the release period is normal to step back from heavy promoting. After all, you book is out the the wild and people are reading it. Right?

 

Kind of.

 

Although the Before and During phases of a book release are extremely important, keeping your social media stream active keeps your new book in people’s minds. Your social media stream in the After phase should be dedicated to reminding people of your new book, updates on upcoming works, and telling people where they can see you in person. But you still have to be careful not to turn your social media feeds into a “BUY IT NOW” spamfest.

 

How Often

There’s a balance you will need to keep when it comes to your social media stream. Only 20% of your posts should be about buying a book. If you are very active on Facebook, Twitter and other social media streams, this will be an easy to do. However, if you are not active, it will be a challenge to stay under that 20%.

 

Generating content can be simple. Participate in photo challenges. Ask questions of your friends. Post updates on your next book by selecting a snippet. And post updates on everything from guest appearances, reviews and promote yourself. However, do remember to be YOU. And if that means you talk about other things besides writing, go right ahead.

 

Keep Writing

Even though your book is out, it doesn’t mean you need to stop writing. If readers liked your book, they will be looking for more. That means you’d better be putting words on the page. By having works out regularly you will build an audience of fans quicker than if you take several years between books. (Note this rule doesn’t apply to everyoneI’m sure you can think of a few authors.)

 

Writing applies to short stories too, not just novels. If the short story bug bites, scratch it. Short story publications can help you gather an audience you might not even know about. Write that story, edit it, and send it out. Announce when and if it gets accepted. Post links to where it can be read or purchased. Be sure to update your bio to reflect your recent publications and be sure to have links to your social media streams.

 

Conventions and Events

Now that your book is out, be sure to purchase copies for conventions and events. Any events or conventions that you attend, should be publicized on your social media stream. Announce an event as soon as you are accepted (whether it is as a guest, a dealer or just attending) and then remind fans on your newsletter and on your social media stream of where you will be. If you are guest of the event and doing panels, are doing a reading or holding an autograph session, do be sure to post a schedule as soon as you are able.

 

If you are comfortable with photos being online, allow fans to take a selfie with you or encourage them to take a photo of the new book and tag you in the comments.  Try to comment and/or like the photos as soon as possible.

 

Review Reminders

For some authors this might feel like begging, but many people finish a book and don’t leave a review. It’s okay to post memes about reviews and how they help authors on your pages. It’s also okay to remind your fan group to leave a review if they have volunteered to read and review the book. The more reviews you have on certain sites, the more likely it will be seen by readers who purchase books like your own on the recommended feeds.

 

Blog and review sites are a different matter. If you haven’t noticed by now, a majority of reviewers are backlogged and can only review a small portion of books that they receive. If you received a book request, sent a book, and haven’t heard back from the reviewer in several months you can query as to the status. However, do be prepared to 1not hear back from the reviewer and 2be told that the book did not catch the reviewer’s interest. Remember, not to take it personally. Reviewers can receive hundreds of books a year and there’s just no way they can read them all.

 

Updates

If you are writing other books, be sure to keep your readers updated on your progress. Regular updates on the next book in the series, short stories, or essays related to your works or interests keeps people interested.  It’s an easy way to generate content for your site or for your fan pages.

 

Updates can include anything from word counts to your excitement over sales numbers. If it has something to do with your book, you should post something about it. And if your book goes on sale, be sure to mention it on as many feeds as possible.

 

Get Nosey

Watch your own social media feeds for opportunities to participate in guest posts, group discussions and interviews. Although your book is out, it doesn’t mean you have to stop promoting it.

 

Unlike the Before phase of your book launch, the After phase is more relaxed. You aren’t frantically trying to do as much as possible in a short amount of time. Instead, you can refine your searches more. Narrow down your genre and subgenre and apply yourself to connecting with groups or reviewers many of which can be found on social media streams.

 

Do contact other reviewers, blog hosts and interviewers that you run across and let them know you have a book out even after the launch. Even if they turn you down, you’ve established contact for next time.

 

Use Those Reviews

Although it’s good advice to NOT read the reviews, if you do get a good one, do make sure that readers know about it. If it’s on a review site, link it in your newsletter and on your social media feeds.

 

You can also use reviews and book blurbs in other promotional materials such as ads, praise pages, and more. This is a good way to spread good news on your work.

 

Promote Yourself

Lastly, don’t be afraid to promote your own work. If a friend asks for a book recommendation, and your book fits the descriptors, mention it. It might seem crass to some, but you are your book’s advocate. No one, not even your publisher, is going to push harder for your work. A book’s success depends on you. And sometimes that means you have to put your work up on a list.

 

Promoting your own work means that you believe in it. Not only have you invested time in writing, editing and submitting, you are also putting in time to making sure as many people as possible see it and have the opportunity to purchase it if they so choose. And yes, this means you have to take time from working on other things but you are not only establishing the current publication but anything that you publish in the future.

 

Although quite a few authors think that the majority of the work is finished once the book is launched, that isn’t the case. If you don’t want to fade into the background, keep your social media feed active. Mention your book at least once a week. It keeps you in the spotlight for just a few moments, maybe just long enough for a reader to remember you have a book out.

 

Tags:

Author Etiquette - Social Media Management: During Your Release

by Jennifer 29. September 2017 12:09

Book promotion is often a questionable process for many authors. Caught between promoting too much or not enough, writers often lean too far to one side or the other during critical release times. This leaves potential readers to either turn away from the author or not notice the promotions at all.

 

Last month AIP took a look at Social Media Management: Before Your Release. We looked at:

  • Social media accounts

  • Why you need to start a social media presence

  • Content and how to create it

  • When to promote

  • How often

  • And where to promote.

 

Today, we will look at how to promote your books during your release.

 

For the most part, your during release phase is about one month before and a month or two after the release date. This gives you plenty of time to either promote a pre-order, if you have one, and follows you through the weeks after your release. While your release date is very important, building sales the month before and following up for the next few weeks can help your book stay in a higher visibility tier.

 

Social Media as a Promotion Tool

Social media is a tool just like a pen and paper. It can be used for a variety of things, but for authors, it’s a great tool to connect with readers.

First, if you’ve already been contacting reviewers, guest blogs and interviewers, you’ve been generating content for your next release. Increase the frequency these links appear on your social media streams. Posting different links 3 times a day (morning, noon, and night) increases the visibility of these posts making it more likely a variety of people will click on them.

 

Second, be more visible on social media. Gradually increase the frequency that you post. If you’ve posted a few times a week two months before your release, start posting once a day. If you are unsure about content, you can always look for good writing articles, news about your release, or photos you take with your phone. Even memes that relate to writing can offer some great content. And don’t be afraid to post something that will generate discussion (note: not arguments.) if you have the energy to keep up.

 

Third, be sure to still be a person. Don’t turn your social media feed into a “BUY ME NOW” fest. No more than 20% of your posts should be about promotion. But if you increase your posting frequency, you will automatically have more promotional posts going up.

 

Content

The few weeks leading up to your release is a great place to fill your social media feed with lots of great content. If you are working with a publisher, then ask for some information you can put on your blog. Many are willing to give you some free content.

 

Another way to get content is to open up your blog to other authors. Guest posts on the subject of writing are welcome and attract readers from beyond your fan circle. Pick a theme and start asking who would like to write.

 

Promotion Pages

Even if you aren’t doing a pre-order, you should post your book to different promotional pages at least two weeks before your release date. Although people cannot buy the book yet, they are aware of it. This way when the book launches and the orders are open, readers will be already eager to buy.

 

Fan Groups

Social media is full of fans. Fans of sports, fans of TV shows, and fans of genre and subgenres. These groups are out there for people to share their love of a specific thing. If your writing fits into a fan group and that group allows promotion, go right ahead and post about your work on the page. If they don’t allow promotion, become active in the group. Comment on some posts and post some questions of your own. You’ll attract attention, and hopefully lead new fans to your books.

 

Create a Press Release

While promoting on your feeds is essential, other venues exist. Creating a press release can help you reach more readers. Press releases are used by other venues to announce events. There’s many places on the internet that will post your press release for free but you’ve got to have all of your information together.

 

Writing a press release is fairly simple you just have to remember: Who, What, When, Where, and Why.

  • You begin with Who you are.

  • What the press release is about.

  • When the preorder is open and/or when the release date is.

  • Where the book is being release at (platforms such as Amazon, B&N, Smashwords, etc)

  • Why you are contacting them.

If at all possible, include a author photo, cover image, links to your social media streams, website and publisher site.

 

Ask other authors if they know of places that have press releases or Google your own!

 

Blog Tours

Blog tours are another great way to generate excitement and best used in the during your release phase. To do this, you will have to start early by contacting other authors and bloggers but it’s a great way to increase your reach.

 

First, when reaching out to reviewers and other authors explain that you are going to do a blog tour and ask if they’d like to be a part of it. Once you have their response, you can write guest posts and/or answer interview questions. Be sure to include your bio, cover image, author photo and order links when you send your responses back.  Be sure to use those links for content and promotions!

 

Personal Appearances

Although most of what we’ve been dealing with today is online promotion, we do need to add personal appearance and how you can use them to generate more content for your social media streams. Personal appearances can be anything from attending your local writer’s group, a convention, reading or signing opportunity.  While spur of the moment appearances work for some authors, a well planned event is often a better choice.

 

If you are attending a reading or signing, you will want to give your fans enough time to be able to plan on attending. Announcing a few times a week at least two weeks prior to the event is often enough time for fans to arrange their own social schedules if they are in the area. If you are attending a convention, it’s best to announce it as soon as possible and then mention it as the convention date approaches. It’s also a good idea to have a list of appearances somewhere on your website.

 

As your event becomes closer, you will want to mention it more frequently on your social media streams. You might announce what book you will be reading from or if you will have special swag for your attendees. If you are attending a convention you might also want to tag some of the people you will be attending with in your posts.

 

During the event, you can take photos of your attendees, other guests, (with permission!) and generate all sorts of new content.  Encourage fans to take photos of you and the books they purchase. If they put those up on social media and tag you, like and respond! You can post a recap of your experiences on your website or blog. (Positive and negative experiences are welcome.) And while this is promotion, it is disguised as having a great time!

 

Newsletters

Before I forget, the during phase of a release is the prime time to send out newsletters. Newsletters allow you to announce new projects, when pre-orders are open and when you will be attend events.

 

What? You don’t have one?

 

Not to worry. There’s some really simple ways to develop a newsletter.  You can either:

  • Create a spreadsheet with names and emails

  • Create a Google Group

  • Subscribe to a newsletter subscription service

 

The hardest part is getting people to sign up. This is why you need to mention it at least once a week on your social media streams and any time you have a personal appearance. If you have a table or booth, you might have a small computer set up so people can sign up immediately. Or have people write down their information. QR codes can also take people directly to your website from their cell phones.

 

The biggest issue authors have in promoting their books during a release is not wanting to sound like a broke record screaming “BUY ME NOW” to their audience. So instead of promoting your books, generate lots of content by using press releases, a blog tour, personal appearances, and by participating in fan and promotional sites.

 

The key is to be highly visible during your release.

Tags:

Author Etiquette - Social Media Management: Before Your Release

by Jennifer 30. August 2017 08:47

I keep saying on this series that being an author is a lot of work. Quite a few people don’t understand that. The perception is, once a book is written, it gets published, and then people buy the book and the money rolls in. But that’s only the very basics of what happens. There’s a thousand other steps in becoming a published author. And one of those is managing your social media.

 

Most of us are very familiar with social media. We use it to connect with old school mates, co-workers, and family. But social media can connect you with even more people than just your close circle. It can connect you with people all over the world. Many of which could be potential readers. It is a tool that you can use to increase your readership, which is very important for any author.

 

But how do you manage it? Do you just blurt out your news every hour of the day? Do you set up some kind of schedule? Do you have to be online ALL DAY?

 

Well, it all depends on where you are at in your publishing schedule.

 

There are three main phases of social media management: before your story comes out, during release, and maintaining your presence after the release. While some of the steps overlap, there’s some definite differences in how you approach social media during those time.

 

Today we are going to discuss what to do before a release.

 

Getting Started

Before you have a release out, you need to make sure you have a social media presence in the first place. What this means is, you have accounts set up, you are actively using them, and you have followers. This can be a very difficult step for some authors but it helps tremendously when you are trying to promote your work.

 

First, if you do not have any social media presence at all (which I have encountered before), open up a free blog (if you don’t have a website already) and sign up for the most popular social media platforms. Facebook, Twitter, and Instagram are a few of the most popular for authors. Look up friends, family and some popular authors and friend/follow them. Join some groups. Interact with other people on the internet. This will gain you a presence in the platform you are using.

 

Next, if you haven’t already, create a professional page on Facebook. Lots of reasons to do this but some of the most important are:

  • Keeping your private and personal spaces separate

  • No limit on followers

  • The ability to promote your work without being slapped on the hand by Terms of Service issues.

Lastly, use them. Social media is useless as a tool if you are not posting and connecting with people. Post something on your blog once a week, even if it’s an update on writing progress or a photo you took with your phone. At least once a day post something on Facebook and Twitter, even it’s liking a few posts or retweeting.

 

Now that you have those setup let’s take a look at some of the things you need to do before a release.

 

Before

Every author should maintain a social media presence, even if it’s a minor one. This assists you in a variety of ways, but mostly it’s to attract attention to you. If you have no presence at all, you are fighting an uphill battle to get noticed by readers as well as publishers. And in this day and age agents and publishers look to see if you have a presence on social media channels.

 

So what do you do before your book comes out?

 

Simple. Interact with people. While you are writing the book, post about some of the pitfalls you’ve encountered. Join some groups that discuss promotion ideas. If you have other hobbies, join and interact with those as well. Go ahead and announce when you write “The End.” Grumble about edits and how you didn’t notice that HUGE plot hole the beta readers caught. Post photos of your pets or what you saw on your daily walk. Be a person, however you might define that.

 

When and if you get an acceptance, contract or representation OR decide to publish your work yourself, announce it (if you are allowed to, please read through your contract carefully!). And THANK the people who respond. Then you need to think about your game plan to help promote your book.

 

If you are self publishing your work, you, alone are responsible for promotion. If you have a publisher, they may or may not have a publicist to handle promotion. If by chance, your publisher has a publicist, talk with them to see what plans they have for your work and then …

 

Promote your work.

 

Do not depend on a publisher or publicist to promote you. They may put forth only a minimum effort. Sure, they might have connections that you don’t have and might get you spots for guest posts and interviews, but in the end, they are only going to do so much for so long. It’s up to you, to keep the ball rolling. And that means you need to have a game plan.

 

Your game plan for social media  should consist of things like content, when to promote, how often and where.

 

Content

Content is the things that will attract people to your site. It can include things like updates, press releases, cover reveals and personal posts. But this doesn’t all have to come from YOU! You can gain some excellent content by appearing as a guest on someone else’s blog, appearing on a postcast or video and answering questions in an interview. By planning ahead and putting forth a little bit of effort, you can have some great content leading up to your book release. Contact book reviewers, friends, other authors and even family to see if they’d be willing to help out.

 

When to Promote

The next thing you need to do is decide how often to promote your work. If you are a few months out, you probably don’t want to post too often about your work but as release time gets closer, you will want to pick up the pace.

 

If your work is 2-3 months out, posting once or twice a week about it keeps things fresh in your reader’s minds. But don’t just post a “BUY ME NOW” plea. Mix it up with updates on revisions, publishing deadlines, and when you’ve seen the cover. Some important things you can post about include:

  • Receiving edits

  • Returning edits

  • First peek at the cover

  • Cover reveal

  • Announcing final publishing date

As your publication date nears, you’ll want to post more often, and include links especially if you have a pre-order going on. Hopefully once you reach the during phase, one to two weeks before release date, you’ll have content in the form of guest posts, interviews and spotlights lined up to attract even more interest.

 

How Often

If your social media feed is full of “BUY ME NOW” posts twenty-four hours a day, more likely you are doing things wrong. Depending on where you are in your promotion cycle, you will have crests and troughs in how often you promote your work, but it NEVER should fill up all of your feed. If you are a few months out, posting a few times a week is about all you need to do. That can be easily scheduled on your professional Facebook page or by using a social media manager.

 

As you move towards your release date, gradually increase your promotional posts. By two weeks out, you should be posting at least once a day about your upcoming release. But you still need to keep a balance of one promotional post to ever four regular posts. Do make sure you vary your message. Don’t annoy people by privately messaging them or tagging them in promotional posts unless they have something to do with the upcoming publication.

 

Where

In social media there’s lots of places to promote your work. Do a search on Facebook for promotion and you’ll come up with a huge list of groups. Go ahead and take a peek at them and join them if you think your work will fit with the genre or theme of the group. Do read the rules and descriptions as to when it’s okay to post promotions. Many will ban you if you do not heed them.

 

You can also make good use of hastags (#) in your posts. This will help your entries show up on searches in many social media streams. You’d be surprised at how useful hastags can be.

 

Be sure to utilize your Professional Pages. Try to post new content there first then use your personal page to boost the signal.

 

You can even create character accounts on social media platforms such as Twitter or professional pages on Facebook. It is more work, but it works really great for some authors especially if they have a long running series.

 

If this seems like a lot of work, it can be but it can help you gain readers. And that’s what what promotion does. By working ahead of a release date, you’ve given readers a head’s up about upcoming releases, hopefully attracted new readers, and increased potential sales.

 

We’ll be discussing what to do during your release and after in upcoming posts so stay tuned!

Tags:

Interview with Ivan Ewert

by Jennifer 9. August 2017 09:18

Interview with Ivan Ewert, author of Famished: The Gentlemen Ghouls Omnibus. Pre-order here.

Ivan Ewert was born in Chicago, Illinois, and has never wandered far afield. He has deep roots in the American Midwest, finding a sense of both belonging and terror within the endless surburban labyrinths, deep north woods, tangled city streets and boundless prairie skies. The land and the cycles of the year both speak to him and inform his writing; which revolves around the strange, the beautiful, the delicious and the unseen.

How did it feel to finish up the series finally?
To be honest, it was an unbelievable relief. Finishing every book gave me a little shot of joy, but the series as a whole was like removing a ton of bricks from my shoulders. As you mention below, some of the story elements weren’t very pleasant to dwell on – and I carried them around in my head for over ten years. My procrastination and masochism seemed to enjoy joining forces for this process.

Of course, relief’s not the only feeling, and the project was worth its weight to me. I was very proud of finishing three novels and several short stories. While there are more writers today than ever before in our history, many of whom are far more prolific than I, it still felt like a great accomplishment. My father had encouraged me to get something printed on the way to his deathbed, so there’s a great deal of emotion tied up with that as well.

The one thing I’ll certainly miss is an excuse to work directly with Apocalypse Ink Productions. Nothing I’ve done would have seen the light of day without their encouragement, professionalism, and understanding.

 

Where did Gordon and the Ghouls come from? (Inspiration)
Gordon’s got a lot of me in him. Probably more than was wise, but I started this series when I was young and (more) foolish. I wanted my protagonist to suffer from self-doubt, especially after he unknowingly takes part in such a terrible act, rather than the kind of cocky swagger so many of my protagonists have manifested. Making him Catholic let me reflect that great snowballing guilt – from one sin to another, and with little means of confessing to anyone who would listen after all he has done.

The origin of the Ghouls themselves is in the little towns that dot the Illinois prairie. Towns like Mahomet, Lick Creek, Kinmundy... all these tiny places that seem wrapped up in something older and more terrible than a rail stop, a bar and a lone crossroads. I pass through them driving south to Georgia, or west to the Quad Cities, and I can’t help but cast them with terrible secrets.

On top of that, there’s my sense that America has been devouring itself for centuries. The constant, rapacious hunger of the American character turns itself inward and perverts its original drive. Making the Ghouls some of the first inhabitants let me play with that idea.

 

How did you choose your settings?
Google Maps. I mean, I started in Madison, Wisconsin because I’m very familiar with it and its surroundings; but after than I had to locate places that were far enough off the grid that a group like the Ghouls could actually function without too many questions being asked by neighbors.

You would not believe the trouble I went to in The Commons to find Carol’s house. I’ve still got it pinned to my personal maps, with notes on where the cul-de-sacs end, which forests are where, the location of fast food establishments. It’s a really remarkable tool, though it’s no substitute for actually being there.

In terms of broad geographical settings, I only intended to tell the story of The Farm at first, in the region I’ve lived all my life, the one I know best. When I was asked to expand New England, the South and the West were the most obvious divisions across America, the different tribes at war. Moreso now than before, but regardless.

 

What's your writing process?
It’s what you’d call scattershot. I don’t (yet) have a standard time of day to sit down to write or revise – so I write when I have some time to myself, and plenty of time in the day. Solitude is important, I’m not a coffeehouse writer, partly because I know too many people in town. Every time I’ve tried it, I run into a friend, and writing time turns into catching up. Which is lovely, in its way, but not conducive to finished product. By the same token, when my family’s in the house, I feel like I should be present for them rather than sequestering myself in a writing den. So it’s mostly early mornings or evenings after dinner when everyone has a movie to watch.

I typically turn on music and attack the next chapter in order of appearance. I can’t write jumping from chapter to chapter or scene to scene, things get too chaotic and the connecting scenes take much more work to re-write if I don’t get them down organically. Sometimes something in the future will come to me, and in that case I try to write it down and stick it in a different file, then paste it in for edits later. For the most part, though, it’s always 1-2-3-4-etc.

I’ve become a planner rather than a pantser. I want to know what needs to happen in every chapter before I sit down to write them, to construct at least a skeleton. In short fiction that’s less true – I’m happy to be surprised in those cases – but for long form novels I need to know.

 

How did you handle revisions?
I print out the entire work and read it through, line by line, usually tracing it with a red pen. I’ll mark the document up that way, then fix the work in the computer. That’s mostly just for typos and minor edits.

After that I print up a second copy which I read, aloud, on my own. That lets me catch any awkward dialogue, runs of my beloved alliteration or too much poetry in the prose for this work’s taste. While I’m doing that I will mark up areas that need to be stronger, sharper, or entirely rewritten. Then it’s back to the computer to do that work.

After that it goes to beta readers. I immediately fix any additional typos or grammatical issues, and file away any comments on things they don’t understand or disagree with. Once everyone’s comments are in, I look for common threads and attack those first, then go through individual commentary to see if I understand or agree with their issues.

After all of that is set, it’s off to Apocalypse Ink’s editor for the final go-round. I’ve been fortunate in that most revisions at that stage have been relatively minor, and relatively agreeable to me.

 

You didn't flinch at some of the story elements, how did that make you feel?
The technical term is “squicky.” The final scenes of the trilogy were very, very difficult to write and keep my head on straight – not to mention keeping my appetite. Gordon’s experience in the Pen, his solitary anguish in the north woods, the perimeter around Carol’s house, probably more. All of these were difficult to push through, and required me to recognize the darkness I carry around. I work hard to repress that darkness in my everyday life, so in some ways, fiction is a nice release valve. On the other hand, I’ve kept myself up nights after writing some scenes.

It’s a curious thing, writing horror, when you identify more with the innocent victims than the “interesting” killers. I’ve always felt more pity for those in trouble than excitement around their plight. I never had the fascination some do with serial killers or mass murder. I’ve never watched Dexter, Hannibal... I’ve never even watched Silence of the Lambs, which seems strange when I say it aloud, but it’s the truth. I’m not a fan of watching horror. I enjoy reading it, but seeing it visually creates more of an issue for me; and when I write I have to see the images in my mind. So it causes a certain amount of queasiness.

 

Do you think there are more Gordon stories out there?
I know there’s at least one: The Chainfields lay in the Southeast, the final bastion of the Gentleman Ghouls.

However, I’ve grown a great deal since initially coming up with that concept and that name, and I’m now keenly aware that I am not the person to tell that story. Even if I were, it’s a story that hardly needs to be retold and recast, particularly at this stage of history.

While my wife and her family are from the region, I’ve got no ties to it aside from them. My family has always been north of the Mason-Dixon line, and as such we only have the ties to slavery that all Americans everywhere must carry. It’s not something I can expunge with a horror novel, and I’m not about to try anytime soon.

 

What's next?
I’m working on a young adult urban fantasy which should be lighter in tone than Famished: The Gentleman Ghouls. One of the neighborhood kids has been asking why he can’t read my stuff, so I promised him something he’d be able to read. It would be nice to have something my wife and mother could read as well!

Aside from that, I’m also working on monologues to be delivered live. I’ve performed in a number of one-man shows and truly enjoyed them, and would really love to be able to present my own work onstage one day. So I’m studying people like Spaulding Grey and Mike Daisey, working to see how they transformed their own experiences into spoken word. Of course, they’ve had more interesting lives. No matter. Just means I have to work at spicing things up a bit.

 

 

Tags: , ,

Interview with Wendy Hammer

by Jennifer 2. August 2017 09:50

Today we have a quick talk with author Wendy Hammer about The Cross Cutting Trilogy.

Wendy Hammer lives in Indiana with her husband, a collection of books, and a stockpile of tea. Her fiction has appeared in Urban Fantasy Magazine, Evil Girlfriend Media Shorts, the Shapeshifter Chronicles, and elsewhere online. You can find her trying to keep it reasonably weird on twitter as @Wendyhammer13.

 

How does it feel to write "The End" on the series?
Pretty awesome, actually. Though I loved writing the characters, I’m really pleased I got the chance to finish the main storyline and tie the three novellas together. The challenge of making each novella both a full story on its own and a part of a larger arc was one of the most interesting and daunting aspects of this project. I learned a lot from it and that feels good.

 

How did you develop your characters?
I tend to develop characters by daydreaming. I walk or drive or sit around and think. Sometimes I chew on questions. Sometimes I look for images or music for inspiration. The Cross Cutting trilogy began by thinking about city-based magic. Who would wield it? What would happen if they didn’t have a territory they’d bonded to? I started to play with locations and an image of Trinidad took form. I first imagined her on the walking trail in Indianapolis with her knife in her pocket, ready to hunt down some monsters. After that, I needed to fill in her world. I looked for balances—complements and opposites.

Fireman Dan started from a memory from my college days. Iris was inspired by a picture I found during an image search for pink hair and tattoos. I liked the idea of Trinidad’s romantic interest being soft-spoken and sensitive despite looking fierce and formidable. I originally envisioned Ache with electric blue Liberty Spikes, but that didn’t last long. The daydreaming trial and error process is all part of the fun.

 

What was your initial inspiration?
I’ve always had a soft spot for the “making camp” sections in quest stories or games, and one of my favorite parts of that is when magic users set wards, people stand guard, and all that. It’s a cool bit of magic and has the potential for both danger and juicy character interactions. So, I guess the interest in location magic has been roiling about in my story-brain for ages.

The inspiration moment happened while I was walking around downtown Indy around GenCon and I saw a group of crime scene vans parked along the path. I knew then I wanted to write a story featuring those vans and figured what better foe than a protagonist most comfortable with her feet on the ground?

 

Why choose Indianapolis/Lafayette as your setting?
I picked Indianapolis for two reasons. First, the vans and the path I’d been walking felt like the best match for the story and I liked the immediacy of the experience. Second, I wanted to write an Urban Fantasy set outside of one of the genre’s mainstay locations.

I wanted to move the primary location to the Lafayette area in part because I live there and I know it better. But, really, I picked it because it has so many liminal spaces and contradictions. Lafayette/West Lafayette are joined but distinct. It’s urban and rural, industrial and agricultural, farm and factory. It’s also a college town. Purdue University is this delightful mix of scientists, engineers, and creators. It has a huge population of international students and they help transform the community in all sorts of exciting ways.

Lafayette felt like a solid choice for my found family of characters to live. And it’s my way of saying that even in one of those states many may only see in the red mass on a map, we’re here.

 

What happens when your editor says "Do more x" on revisions?
Most of the time, I’m happy to get confirmation that something wasn’t quite right and I see what needs to be done right away. I can brainstorm, rework, push, and pare back because I have a better idea of where the story’s weakness is. When it isn’t quite as obvious I reread the whole story. I think about what I was trying to do and take a look at how the pieces fit together. I try to see how deep the problem goes. I plan as best as I can and then leap on in. Sometimes I nail it. Sometimes I need another pass or two.

 

What was the best part about writing The Cross Cutting Trilogy?
It’s hard to choose, but I think it comes down to the satisfaction of getting the pieces to come together. The Cross Cutting title is partly a play on “cutting cross” or taking a short cut (appropriate for a Walker), a nod to the cut between worlds, and a reference to a filmmaking technique that interweaves separate scenes. Taking this journey with these characters, managing two points of view, and creating monsters and menaces that could work both independently and as part of a larger threat was wonderful.

 

What was the hardest?
Aside from learning some hard lessons about managing deadlines with work and life stress—I’d say one of the most difficult was appropriately handling the voice of the characters. The trilogy is basically written in a fairly close third. It’s my sweet spot most of the time because you can have some distance but still weave in lots of flavor in the narrative language outside of dialogue. At the same time, what can make prose vibrant runs the risk of falling into overkill or just sounding off. Trinidad is Caribbean and Irish—she’s a fighter, a POC, and not an American. Ache is a man, a musician and a body builder. Trying to see the world through their eyes and find language that reflects it meant a lot of research, a lot of open tabs for specialized dictionaries and websites, and a lot of conversation. It didn’t always make for speedy writing, but it was certainly rewarding.

 

What's next?
I’ve got a handful of short stories I’m working on, but my primary focus is a novel. It’s my first secondary world fantasy—with heists, magic, performing arts, rogue healers, and a whole lot of buried secrets threatening to rise up and turn everything upside down. I’m both terrified and exhilarated—which feels just about right.

 

 

Tags: ,

Author Etiquette - There Are No Shortcuts in Publishing

by Jennifer 26. July 2017 15:01

Today we are going to talk about something the more experienced writers already know; however, there’s a lot of new authors out there who desperately need to hear this.

 

There’s no F’n shortcuts in publishing.

There’s no magic formula for writing a bestseller. No easy way to make it to the top of the list. There’s a lot of work, time and effort involved in creating GOOD stories.

 

And there are however a lot of people trying to scam you out of your hard-earned money.

 

Take for instance, a publisher that guarantees your book will be accepted and placed in bookstores across the nation, for the low price of a few thousand bucks.

 

Or the Fiverr “editor” who does a few simple find and replace of a few things, has it back to you in just a few hours, then tells you that your work is ready for publication.

 

Or the “How I Earned $40K On One Book” instruction manual that someone put up on Amazon. Sure you bought it for $100, but it’s filled with stuff you can find on the internet for free.

 

Or the “graphic designer” who charged $50 for a book cover, that either doesn’t look right now that you’ve inserted it into (insert self pub venue here) or you discover it’s an exact copy of someone else’s cover.

 

Or … You get the picture right?

 

But it isn’t just publishers, editors, and artists that scam people. There’s a lot of authors who run scams out there too.

 

Like the author who copies someone else’s book, does a few find and replace name swaps and some minor plot changes then tosses it up on (insert self pub venue.)

 

Or the ones who use click farms to increase their page reads.

 

Or the authors who fill the first few pages with a somewhat decent story then you discover what amounts to cats sitting on keyboards.

 

Or the authors who give presentations on how to do X (usually something to do with publishing), but it’s really just a 30 minute pitch to buy their book.

 

And so on and so forth.

 

News flash. Publishing is work, and if you are going to succeed, you need to accept there’s no fast way to get to the top.

 

There are a few authors who seem very successful from the very start. They get lots of professional sales seemingly right off the bat, but what you don’t know is they’ve been writing stories for nearly twenty years, or have studied creative writing for the past ten. Or that they’ve got a stack of rejections and false starts taller than a house. They just hadn’t been published in some of the higher ranking publications before.

 

A vast majority of the writers out there start at the very bottom with poor grammar, purple prose, and wandering verb tenses. They have cardboard characters and the stories they write are probably very similar to the first few that you’ve written. And they too probably thought that what they wrote was excellent, and worthy of publication. But if you ask any of them now, they’d probably cringe and tell you that those stories sucked. And they probably do.

 

Becoming an author is a process. It’s a lot of learning, research, self-reflection, doubt and, hopefully at some point or another, success. It’s not something that you can learn out of a book in just a few days. It’s also not something that’s going to make you loads of cash right off the bat. It’s a series of growth spurts—sometimes quite painful—that pushes you forward with each story, critique, professional edit, and class and helps make you someone that writes something other people would like to read.

 

And I admit, it’s scary and long and hard and complicated. Having your work torn apart by a better writer is heart-wrenching. Seeing the flaws in your grammar, characters, and plot structures can be disheartening. Knowing that you are probably going to have to completely rewrite a story that you love, because it stinks, can put out the creative fire in even the most hearty soul.

 

But your next piece will be better for all of that. The story itself stronger. The characters more relatable to your readers. There are things that even the newest writer out there can do to help make them more successful.

 

Learn the Rules of Grammar, Spelling and Punctuation.

This really should be a no brainer, but it is. Even if you did poorly in school, it doesn’t give you an excuse not to learn how to use words, how to spell them, and to use proper punctuation. Start with the simple stuff like basic noun-verb sentences and build up from there. Learn when to use commas, periods and exclamation points. Spell-check can be your friend, but it can also cause you to use the wrong word. Some great places to assist you are Purdue OWL, Butte.edu Tipsheet, and other sites.

 

Get a Thick Skin.

Publishing, especially at first, is round after round of rejection. It’s not personal when an editor turns down your story. It’s not personal when a beta reader or editor finds a dozen plot holes in your novel. It’s not personal when a reader only gets through the first few chapters before putting a book down, saying “It’s not for me.” Have a few tears if you really need to, but either resubmit that story to another market, or write something better. Don’t sit around moping because those rejections, critiques and reviews are there to help you become better.

 

Research - Get Used to It.

You may not want to spend hours or even weeks researching particular elements of your story or novel but for accuracy’s sake you had probably resign yourself to the fact that details are important. And if you are writing certain genres, those details can be very, very important. Editors will point out inconsistencies and so will readers. You really don’t want to be on the wrong end of readers picking apart your story because of either science or historical details that can easily be found out with a bit of research.

 

Not only that, but you have to research markets, editors, publishers and even contracts. Don’t ever take anyone at their word, even if it’s your best buddy. Remember that the only person who can protect you and your work IS you. Make sure that any publishers you consider submitting to are legit. Check the credentials of an editor that you hire. Short story markets open and close regularly so be sure to read the guidelines. If you want to take a class, be sure that lecturer is someone you want to learn from and has professional credits to their name.

 

Always Remember Yog’s Law.

Money should always flow to the writer (Yog’s Law.) Except for instances where you contract out work such as cover creation, editing and formatting (mostly for self publishing), publishers should always give the author money. If a publisher asks for money to cover printing, distribution and publicity costs, DO NOT SIGN WITH THEM. This is a common scam, even if they are offering the moon on a silver platter. Many an author has spent thousands of dollars on a book and received only minimal if any returns.

 

No One Owes You Anything.

You have to make your own way in the publishing world. Sure you might be besties with award-winning authors and editors, but it doesn’t mean you can use that as leverage. Unless said author personally urges you to submit to their publisher or agent, it’s a big faux-pas to use Big Author’s Name for favors. This includes getting other people to read your work, trying to elbow your way into projects, or getting people to grant you special favors. If you work hard and are polite, people will begin to notice you on their own for your own merits. This creates much stronger friendships which could lead to open doors later on.

 

I know this is a let down to newer authors, but it is the truth. Becoming an author takes time, effort and sometimes money (as in taking classes). It’s not something that happens overnight. For most authors it takes years.

 

So be patient, don’t take shortcuts, and learn all you can, because it will make you a much better writer in the end.

Tags:

The Cross Cutting Trilogy Cover Reveal and Pre-Order Link

by Jennifer 12. July 2017 09:44

The Cross Cutting Trilogy by Wendy Hammer will be released on 15 August 2017.

Pre-order on Amazon.

This gritty urban fantasy by Wendy Hammer is an omnibus of three novellas: The Thin, The Hollow, and The Marrow, and features two new short stories.

The Thin: Strange vans roam the streets as people go missing or turn up dead. The city can’t fight the monsters alone. Trinidad O’Laughlin is a guardian looking for a territory to bond with and protect. Indiana’s distress call may give her a chance at one—if she can survive long enough to take it.

The Hollow: Ache Vetrov is clairvoyant and a caretaker of secrets and lost things. When a mysterious wave of violence threatens to overwhelm the city of Lafayette, Ache begins to investigate. He and Trinidad O’Laughlin uncover creatures with concave faces devoid of feeling or mercy. Ache, Trinidad, and their friends must hold strong if they hope to find a way to stop the monstrous invasion before it erases everything.

The Marrow: Trinidad O’Laughlin has people to love and a city to watch over. Lafayette has become a true home. Her newfound peace is shattered when another cut opens in her territory and unleashes the malevolent force behind the previous invasions. Trinidad and her friends must defeat it before the whole world falls to its hunger.

 

 

Tags: , ,

Famished: The Gentlemen Ghouls Cover Reveal and Pre-Order Link

by Jennifer 12. July 2017 09:38

Famished: The Gentlemen Ghouls by Ivan Ewert will be released on 15 August 2017.

Pre-order on Amazon.


Hunger.
It’s the driving force behind survival.


The Velander bloodline carries an ancient secret: power and immortality. But that power requires a key to unlock: human flesh. Gordon Velander finds himself an unwilling participant in a play for survival - but he won’t be powerless for long.


It’s the driving force behind passion.


The Gentleman Ghouls have survived for centuries due to cunning and careful planning but their world in unraveling. Gordon has vowed to take the Ghouls down no matter what, but he’s fighting a war—both within and without. The Ghouls, on the other hand, are not waiting patiently for the end to come.


It’s the driving force behind revenge.


With the Farm and the Commons destroyed, the Ranch is the last outpost of the Ghouls. With the bitter end in sight, Gordon must face his greatest challenge yet—claiming his own fate as other forces make their moves.


Revenge is sweet.
Passion is fulfilling.
But survival trump all.


This rural horror omnibus of cannibals, dark pacts, and ancient power by Ivan Ewert contains three novels: Famished: The Farm, Famished: The Commons, and Famished: The Ranch, and features two new short stories.

 

 

Tags: , ,

Author Etiquette - How to Take an Extended Break

by Jennifer 29. June 2017 07:28

Welcome back to Apocalypse Ink Products. It’s summer and you know what that means: VACATIONS! Time to take some time to relax and have some fun.

 

Yeah right.

 

If you are like many authors, you’ve figured out that the work on creating books and stories never ends. There’s the thinking up part of our creative endeavours. Then there’s the writing part. Followed by the editing and wanting to torch the whole thing phase. If you think you are finished you don’t know much about publishing. Next up is the submission phase and all of those nervous habits tend to come out and play. If you get accepted great! If not, then lather rinse repeat that submission phase until either you get accepted somewhere, decide to self-publish or trunk that puppy.

 

Oh and hey, if you do get accepted, awesome! But then you might have a few (or a hundred more edits) before your story or book is ready for reading. Except, unless you put on a publicist hat, no one’s going to know you have books out. And then here comes the mad rush to get interviews, guest posts and reviews along with pleas to purchase the book.

 

And that’s just if your work is published by a legitimate publishing company (large or small.) For those of you who self publish, you need to add in cover art, design, formatting and proofing.

 

Some of this happens quite slowly, at times over the course of a year or more. But other times, this is a fast paced bullet train that takes just a few months.

 

And it doesn’t even include book signings, online events, conventions and guest speaking engagements.

 

No wonder some authors get tired, sometimes feel as though they are burnt out, and get writer’s block. They never take time to rest. And that’s not good.

 

Even the most steadfast of authors realize they’ve got to take a break. Mostly because it’s for their own well being. Creative wells run dry. Exhaustion and it’s many complications can put you at risk. Sometimes you have to take a break because of outside matters.

 

Breaks can be short or long, depending on the circumstances. A short break is easier to deal with. A day, two or even a week, can help an author feel refreshed and ready to hit the word mines again.

 

But what happens when an extended break is necessary?

 

That’s where things get a little more complicated.  

 

There’s an unspoken belief that taking time off can have a devastating effect on their income. If they are not actively writing, editing, and promoting themselves, their name and books can fall in sales. And it’s kind of true. Newer authors and authors with indie presses often feel as though they are rolling a boulder up a hill in order to get their name “out there.” As they become more well known, the boulder seems to get smalleror maybe it’s just that they are getting stronger. But a break, especially a long one, can find them back at the bottom with an even heavier burden.

 

So what do you do if you find you need a long break, but still want to keep your name out there?

 

First, take a look at how long of a break you are going to take. A week? A month? Longer?

 

If you are able to plan how long you are taking a break, you can alert friends, family and fans that you will be either gone entirely from the internet or will have limited access for a time. Plan things to do that have nothing to do with writing, promoting, or editing. Go experience life outside the writing cave. For a lot of people, this can revitalize their creative well and give them a much better outlook on what they are doing.

 

Next, decided if you are going “cold turkey” on book related things or are you going to be working a little bit. Prioritize what HAS to be done against what you’d like to do.

 

Say you are on a deadline, and the novel you are writing is due in 6 weeks, but you feel yourself stretched too thin. Drop the social media, the interviews, the promotion and finish the book. DO NOTHING ELSE. On the other hand, if you don’t have something pressing. Dropping off the face of the earth (not really) for a couple of weeks or month can be very refreshing.

 

Third, see if anyone can take over some duties, automate your promotion, or hire someone to take a load off.

 

If you really need a break, but find you just can’t let go of some of the duties, figure out a way to do them until you get back. Give someone admin rights to your professional page so that updates can be posted regularly. Use a social media manager program to automate promotional posts. Even better, hire someone to take over some of the duties you must have done while you are gone.

 

No matter how long you decide to be gone, it’s a good thing to notify your close friends, family, and professional contacts such as your editor and your publisher, that you will be gone for a little bit. This way, if something important comes up, they will either know how to contact you or will be able to handle things until you get back. A quick note on your website or professional pages will alert fans that you are unable to respond but will get back when you can. But don’t put out personal information such as where you’ll be, or if you will be gone from home. A quick note saying you are deep in the writing cave and unable to respond until project x is complete is fine.

 

Taking a break is necessary for everyone. Don’t be fooled into thinking you are weak or irresponsible for wanting to just drop everything and walk away. Everyone feels like that on occasion. Realize that breaks are healthy, especially for creatives who tend to overload themselves with various activities easily.

 

Take care of yourselves out there. Have some fun. Then, when your vacation’s over, get back to work refreshed and revived.

Tags:

Apocalypse Ink Productions

A small press publication house specializing in dark speculative fiction.
Join the Google group.

Latest Releases

http://www.jenniferbrozek.com/pix/5MinFrontCover200.jpg
Five Minute Stories Podcast
Buy Now. More Information.


The Cross
Cutting Omnibus
Trilogy

Buy Now. More Information.


Famished: The
Gentlemen Ghouls
Omnibus

Buy now. More Information.


Karen Wilson Chronicles
Omnibus

Buy now.
More Information.


AIP Firsts
eBook Bundle

More Information. Buy now.

The Flotsam Trilogy
Omnibus

More Information. Buy now.


The Sheynan Trilogy
Omnibus
More InformationBuy Now.

http://www.jenniferbrozek.com/pix/IndustryTalks200.jpg
Industry Talk

More InformationBuy Now.