Author Etiquette - Author Success: There’s no Silver Bullet

by Jennifer 30. April 2018 10:38

Success. It’s a subject that comes up often in the writing world. There are daily announcements from authors on where their next short story will be seen, and when the next book will be available to the public. Some author’s careers take off, while others seem to stagnate. The envious look on at what could be and wonder why they can’t be like Successful Author X.


The simple fact is, success is different for every author. Getting there is a maze of hard work, trying out what works for you, and persistence. Nothing in the world of publishing is easy. The earlier you learn this, the better. There is no easy way to the top. No one single thing that will make your book popular except the repeated application of a few simple things and figuring out what works for you.


Being successful isn’t quick or easy. Figuring what works takes time and persistence. If you are unwilling to try a particular type of promotion for less than six weeks or feel that you should concentrate wholly on writing instead of expanding your fan base, learning the craft and figuring out the field, perhaps being an author isn’t for you.


Even if you are lost on what to do, there is hope and no need to give up immediately. Every author has to start somewhere or has low points in their career. The rules on what to do change all the time. The thing to remember is to figure out where you are going wrong and find a way to change it. Below are some steps that every author needs to reflect on.



Every author should read, read often, and read widely. You will have your favorite genres. However, by reading outside of those walls, you will come into contact with different writing styles, different ways to tell a story, and hopefully learn many things about the world around you.


If you aren’t reading, you aren’t keeping up with trends, new takes on tropes, and various other things that authors need to be aware of. Marketing trends, what’s popular, and what is in decline should be a huge incentive for all authors to read whatever they can.


Reading widely doesn’t just mean reading outside your preferred genre. It also means reading outside your preferred manuscript length. Novelists should also be reading short stories, and vice versa. The techniques that a short story author uses in a story are often shortcuts to some novel techniques, especially in short works such a flash fiction. Short story authors should pay attention to how novels flow and characterization. While not everything is transferable, an author can work some of these tricks into their own works.


Learn the Craft

Surprisingly, this step can be difficult for some authors. You would think that a person who wants to create stories would want start with knowing the basics such as grammar, punctuation, and story structure. Well, if you’ve spent time in the slush piles of any publication or pick up a random story from the self-published shelves, your eyes could be opened quickly. (Please note that not all self-published works are problematic. There’s some really great stuff out there.) While even professional authors make errors, some authors do not believe that they have to follow the rules of writing.


If your stories are continuously rejected, your beta readers point out several errors, or an editor runs screaming away from your manuscript, you might need to brush up on your basic writing skills. Learn sentence structure first along with how to use punctuation. From there, things should be easier.


Taking some grammar classes at your local college, night classes, or hiring a private tutor can set you on the right track. If nothing else, look for the free online classes that some higher institutions have released to the public. Find out if your high school English teacher will assist.


Don’t worry about learning ALL the rules. Remember that even editors have to look things up on occasion. Learn the basics, learn them well, then apply it to your work.


Write, Edit, Submit, Repeat

The best way to start yourself on the path to success is to have several works out. Very few authors make it to the top on just one manuscript. For the most part, an author will need at least three works in the same world to being to see an upswing in their popularity. Which means, if you have just completed that first novel, depending on how quickly you write, you have a long road ahead of you. To get there you will need to write a lot of words, learn how to edit, and work on the next piece while waiting on submissions.


Make writing a habit. You might not be able to do it daily, but it should be something you do often. Find a critique partner or group and some honest beta readers. Learn to critique other people's works based on story structure, grammar, and overall readability. Grow a thick skin because critiques sometimes hurt. (It will prepare you for rejections.) Edit your work based on the critiques and comments from your beta group. Maybe send it to another beta group or a different critique partner. Make your work better. Then send it off. Open up a new page and start all over again.


Promote Your Work

Some authors will tell you that promotion is not a skill set that an author needs to learn. Concentrate on writing, is the moto for most; however, that leaves a very important aspect of being an author in the hands of someone else at best or no one at worst.


Larger publications know the value of promotion and put time, money and effort into this. But they don’t have time to promote every book for long periods of time. A short four to six week promotion push is really all that a large publisher can do for any book. Smaller publications might have a shorter push or none at all. Therefore it falls on the hands of an author to do the promotion or expand on what is already there.


First, if you don’t already have one, set up a website. Set up a free one if you have to, but have some place that is under your control to post news, contact information, and other important information regarding your books. Remember you can always set up something else later.


Next, share what you love. Social media channels are a great way to promote  your work. However, you don’t want to spam. Instead, share your writing journey, photos you take, your other hobbies, and spend a little time signal boosting other works you love. No more than 20% of your posts (1 in 5) should be a promotional post.


Set up some sort of newsletter. It can be brief, quarterly, filled with cat photos, whatever you like. If someone likes your work, have them sign up. And USE it don’t let it stagnate.



Since being an author isn’t exactly a dot-to-dot, follow the road and you’ll be successful career, every author is going to have to take some time to really look at what they are doing and seeing if it works. We dive into the heads of our characters without fear, but it’s a lot more difficult to do it to yourself.


Although you might love writing in a certain sub-genre, it might not be popular or profitable. If you define success by money in your pocket, you might want to rethink or combine what you love with writing to market. You might have to continuously refine and retune your promotions. You might need to find out how to apply for grants or take classes in the newest promotional craze. You might even have to consider writing a secondary character as a primary in their own books because readers love them.


Examine your career periodically. This doesn’t mean on a weekly basis. Sometimes it means once or twice a year. Figure out what is working and what isn’t. Try new directions. Don’t be so stubborn that you won’t take chances and try something different.



Lastly, but certainly one of the most important things you can do is be persistent.


Don’t drop a promotional push after a week of not seeing results. Don’t give up on a series after the first book. Just because that short story didn’t get picked up on the first, fifth or twentieth submission doesn’t mean it won’t find a home somewhere. Don’t give into imposter syndrome and compare your short story sale to another author’s series sale.


The authors who keep trying are the ones who build a career. They may have rocky starts, but they keep at it. It’s something to be admired and at least imitated if not outright copied. That’s right, most authors are open on how they do things and encourage other authors to do things like they do. Whether it works for you or not is up in the air, but it’s good incentive to keep trying.


Anniversary Book Sale

by Jennifer 11. April 2018 08:33

It’s our 6th year anniversary! We're having a book sale!

Apocalypse Ink Productions is celebrating our 6 year anniversary and YOU get all of the gifts.

We know that you’ve been wanting to sample all of the series that Apocalypse Ink Productions carries, and here’s your chance.

Starting Wednesday, April 11th, you can get the following books for 99¢ for a limited time.

Follow a Warden named Trinidad O’Laughlin in Indianapolis, as she fights an encroaching invasion from another world in The Thin, by Wendy Hammer.

In The Shadow Chaser, by Dylan Birtolo, a normal man named, Darien Yost, becomes the centerpoint in a war between two warring shifter factions.

Keith Murphy hunts and kills the bad things that go bump in the night, but when things go wrong, he’s got to work outside his normal routine, in Exile, by Peter M Ball.

When Karen Wilson, the main character in Caller Unknown, by Jennifer Brozek, receives a mysterious phone call, she has a choice that will change how she sees her hometown forever.

Gordon Velender never wanted to eat human flesh, gain immense strength and speed, or host a creature from another dimension under his skin, but in order to defeat the Gentleman Ghouls, he must do just that. To find out more read: Famished: The Farm, by Ivan Ewert.


These books will go on sale on April 11th at 99¢.

On April 14th, The Shadow Chaser will go up to $2.99. After April 18th, all books will go back to their regular prices.

($2.99 for Famished: The Farm, Caller Unknown, Exile, and The Thin. The Shadow Chaser will go up to $4.99)

Apocalypse Ink Productions is a publisher of dark speculative fiction that includes fantasy, science fiction and horror.

Please see our store for other books in the series you enjoy!  



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Author Etiquette - Writing to Market vs Writing What You Want To Write

by Jennifer 1. April 2018 18:45

Authors are faced with many decisions. Some are easy, such as whether to wear your PJs all day when you don’t have to go outside or what kind of music to listen to while writing a fight scene. Other decisions are a bit more difficult such as whether to reveal a piece of information early or later in a story. Certain facts should always be trueformatting, proper grammar, punctuationwhile other things such as what font you use while drafting a story is up to the author. But one thing authors have to face some time or another is whether to write what they want or to write to market.


This can be a very difficult decision for many. By writing to market, an author has to make changes. Sometimes it means putting away stories they love to keep the lights on or turning away from a particular style that they are known for. On the other hand, some authors expand their toolbox by writing in different venues for different types of markets.


But writing what you love has pros and cons, too. Writing what you love gives you the security of knowing every aspect of the world you write in. When your audience finds you they know what to expect and readers will often seek out all of your work if they like it. However, it is easy to become lost in the shuffle if you are known for only one type of writing.


What is “Writing to Market?”

Before we look at what kind of decision needs to be made, first we need to define “writing to market” for those who do not know what this means.


Writing for market means that an author is writing for a particular market, has been contracted to write a particular story in a world, or they are following a trend that is selling well. This could be authors who are writing for a themed anthology, writing tie-in stories, or are wanting to bank in on a particular sub-genre or trend.


To work a writing to market story, an author must be aware of the history of the world or sub-genre, often must deal with rules on how things work in that world, and must also realize that fans can be very critical of the work once it is released. A writing to market piece must fit in the world you are writing for without making huge waves (unless that is what you’ve been contracted to do),  but it also must be unique enough to move the goalposts forward.


While there are no guarantees that these stories will sell, many times the author will see increased chances of sales by accepting writing to market proposals.


How is this different from “Writing what you Want?”

In writing what you want, the author is often the builder of their own worlds, creator and master of the universe they are writing. They can take inspiration from anywhere and mold it to fit into their stories. An author can combine genres or slice away what they think distracts from their story. Often there are no rules or history to worry about until the author decides to put them in place.


Writing what you want allows an author the freedom to explore what they can do, how they can do it, and how long or short they can confine a story in. There is no expectations except a finished story. It can stand out boldly, or it can fit neatly into the genre you want it to.


In writing what you want, an author takes a chance that their work may not be hugely popular (although it does happen). Writing what you want does not come with a built in fanbase. Sure, if you write an unique epic fantasy you might be able to draw in LORD OF THE RINGS readers, but then again, you may not. At times, authors who write what they want, struggle to find fans, markets, or see sales.


How to Decide

Every author is unique and each one will decide whether writing what they want or writing to market is right for them. Many authors will suggest going where the better chance of sales will be; however, writing what you love can also be very fulfilling.


For many authors, especially those who are writing full time, the question is: Will it pay and how much? This question allows authors to keep bills paid, groceries in the pantry, money for emergencies, and money for fun things. It’s more difficult to take a chance with writing what you want when bills are involved.


Writing to market often has a built in fanbase which means stories will sell somewhere even if it’s been rejected for a primary market. So that vampire story you wrote for an anthology could have a market in a horror magazine if you get an R. However, by writing what you want, you might just discover an untapped niche market and you’d have the fans all to yourself for a little while.


If you want to work with a group of professionals, writing for market is a good choice. When you write to market, you will be working with publishers, editors, other authors, and various people who work within that type of publishing. It can be quite complicated sometimes, so be forewarned. Writing what you want can allow you space  to develop your own world without the constrictions of rules.


Writing what you want can allow you to be more experimental. Want to write non-linear, experimental prose? Writing what you want is the way to go. But if you want more structured stories, writing to market could be a good fit.


Can you do both?



In many cases, authors write to market in worlds that they are familiar with and love. This gives them that special touch when it comes to writing in particular worlds. Game tie-in authors often play the games they write about, giving them that extra dimension of knowledge. Love writing about spaceships, magical elves, or big stompy ‘Mechs? Tie-in writing could be a great venue for you.


Authors can write work to market pieces to pay the bills while writing what they want. This takes a lot of balance as the work to market stories often takes priority. Authors also have to be able to set aside different story lines especially if they are working on several projects at once.


Some authors even find that there’s a reversal. One of their writing what they want turns into a writing to market proposal. That first novel you send to an agent could turn into a multi-book series. Or perhaps that novel attracts the attention of someone in the write for market world and you are offered an opportunity to write for (insert world.)


Either way, authors have to decide what is best for them. Sometimes it requires one to make hard, painful decisions about one’s work. Other times it opens up great opportunities. Check out all of the opportunities being an author has to offer.


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